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Tara M. Clapper

Writer • Editor • Speaker • Content Manager • Geek

Philadelphia, PA

Tara M. Clapper

Tara M. Clapper is The Geek Initiative's founder and senior editor, a content development specialist and speaker at Express Writers, former blog editor at SEMrush, and an active participant in LARP and theater. A proud geek, she has over a decade of experience in digital publishing and marketing.

Featured

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What’s the Difference Between Copy Editing and Developmental Editing?

When it comes to fiction, publishers, writers, and editors are well aware of the deep structural importance of story structure, description, and flow. In the era of self-publishing and the misperception of nonfiction as ‘dry’ and uninspiring, content producers do not consider developmental editing as often as they should.
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Women in Marketing: 4 Sexist Things Said to Me at Digital Marketing Conferences

Women in Marketing: 4 Sexist Things Said to Me at Digital Marketing Conferences. So last weekend at a gaming conference, a very supportive male friend asked me what kind of game I’d designed.  it’s a four hour feminist LARP (live action role playing game) about people in survival scenarios. While the events in the game themselves don’t necessarily focus on women’s issues, the design of the game enables and empowers female-identifying participants.
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Can You Be a Feminist and Work in a Customer Service Role?

When you take any sort of gig that involves sales and customer service, you’re giving your permission to put up with a certain level of poo from people. If you’re lucky (like me), you’ll end up at a reputable company that doesn’t tolerate when prospects or customers treat you in ways considered abusive.
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How To Write Cornerstone Content

I’m here with another installment of our ongoing #howtowrite series, sharing a guide to cornerstone content. When you started your first blog, did you know about cornerstone content? I didn’t. As a more informed SEO blogger, I’m now transitioning my digital property to include cornerstone content strategy.
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Take the Cyber Monday E-Commerce Website Content Readiness Test

Cyber Monday is the one of the biggest sales days of the year for most e-tailers. On Monday, November 28, e-commerce is expected to generate billions in sales in the US alone. 3 Simple Tests You Can Do to Help Your E-Comm Site Prepare for Cyber Monday. Unique product descriptions are essential to your success.
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How To Improve Your Editorial Strategy With Tara Clapper From SEMrush [ACM 009]

Creating an editorial calendar can be a challenge. How can you decide how often to post to your blog without wasting time and energy—or leaving your readers wanting for either more content or more quality? That’s the topic of today’s show: maintaining consistency and a high level of quality while publishing at the right intervals for maximum reader engagement.
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English Majors: 6 Tips to Skyrocket Your Resume

How can English major grads get ahead in the job search? Professional editor and content marketer Tara M. Clapper offers some actionable tips.
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Social Trends: What does it take to create a remarkable industry blog?

Many small businesses and startups are out there to solve the content puzzle. How do they create a remarkable industry blog that positions them as thought leaders? It’s neither easy, nor coincidental how some blogs take off and carve in niche in their industry. If you’re wondering about this for your brand and business, this episode of the Social Trends Show is for you.
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How to Communicate on Social Media When Tragedy Strikes: Experts Weigh In

Every social media marketer or strategist must consider the inevitability of disaster. We're not just talking about internal PR crises, but local, regional, national and world-shaping events. From an increase in mass shootings in the United States to a steady number of terrorist events worldwide, it's time to think about how these tragedies affect our social media presence and the perception of our brand on a daily basis.
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Success With Snapchat: 3 Data-Backed Case Studies

Can your business get results with Snapchat? There's a lot of buzz about it and – and some concern regarding the future of the social media platform thanks to new video-centric moves from Facebook and Instagram. For businesses who choose to embrace the ephemeral nature of Snapchat, it can pay off.
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'Ghostbusters' Social Media Marketing: Did It Fail?

"Ghostbusters" is one of the most talked about, controversial mass market movies released in recent years. With all the debate over the trailers, "Ghostbusters" has a prime opportunity for online engagement on social media. Are they taking advantage of it? Let's take a look at their social media marketing practices.
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Guest Post: Celebrating Ghostbusters & The Female Gaze

“Ghostbusters” is controversial. Did a disappointing trailer warrant hate for the movie? Did an all-female cast ruin the childhoods of many “Ghostbusters” fans? Will most women like the movie? I liked what I saw and found some of the movie’s flaw forgiving due to the very rare but much appreciated female gaze.

About

Tara M. Clapper

Tara M. Clapper is The Geek Initiative's founder and senior editor, a content development specialist and speaker at Express Writers, former blog editor at SEMrush, and an active participant in LARP and theater. A proud geek, she has over a decade of experience in digital publishing and marketing.

A veteran of digital publishing in the Philadelphia area, she's worked with A Better World, hibu, Taylor & Francis, and Xlibris.

Tara has authored over 1,000 pieces of online content, some of which appears on notable and influential channels such as LARPing.org, Salary.com, Hello Giggles, nordiclarp.org, and New Worlds Comics.

Her topics of expertise include LARP (live action role play), geek culture, women in technology, content writing and management, small business web copy, and entertainment such as movies, graphic novels, books, video games, and comic books.

In LARPs, Tara enjoys playing characters who participate in musical groups, politics, and boffer combat.

She loves sci-fi, fantasy, and superhero movies. She's an avid fan of Marvel's Thor.

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geekinitiative.com

Skills

  • Copywriting
  • Social Media
  • Twitter Chats
  • Social Media Marketing
  • Singing
  • WordPress
  • Content Management
  • Copyediting
  • Editing
  • Web Copy
  • Content Writing
  • SEO