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Tara M. Clapper

Writer • Editor • Speaker • Content Manager • Geek

Philadelphia, PA

Tara M. Clapper

Tara M. Clapper is The Geek Initiative's founder and senior editor, a content development specialist and speaker at Express Writers, former blog editor at SEMrush, and an active participant in LARP and theater. A proud geek, she has over a decade of experience in digital publishing and marketing.

Featured

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23 Things You Should Know About LARPing with a Chronic Illness

LARPing with a chronic illness isn’t easy, especially when the symptoms start long before you even know what you’re dealing with. I remember the long car ride back from North Jersey. It was years before the car accident. There I was with a migraine, struggling not to throw up when I should have been celebrating my recent engagement.
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#ContentWritingChat Recap: Using Storytelling & Other Tactics for Successful Personal Branding in Content Marketing with Tara Clapper

In our latest #ContentWritingChat, we talked all about storytelling and personal branding. If you’re ready to take your personal brand to the next level, this is the chat for you. Keep reading for the recap! #ContentWritingChat Recap: Using Storytelling & Other Tactics for Successful Personal Branding in Content Marketing.
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Love, Longing, and Ancestry: Interview with ‘Kurt Seyit ve Şura’ Author Nermin Bezmen

If you’ve known it, you’re fortunate: a love that never ends, even when you’re torn apart by careers or distance or life circumstances – possibly even surviving the end of the relationship itself. This describes “Seyt and Shura” (“Kurt Seyit ve Şura”), a Turkish television drama exploring the lives of a Russian aristocrat and a Turkish soldier from Crimea loyal to the tsar.
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There’s a Wizard School in England: All About LARPing at Bothwell

Hey, LARPers and wannabe wizards: there’s a new wizard school in town – in England, specifically, and it’s called Bothwell School of Witchcraft. Spoiler alert: if you’re interested in falconry and able to be in England from August 11-13, 2017, this might be the LARP for you. For those new to this type of experience, LARP (live action role play, often known as LRP or live role play in the United Kingdom), provides participants with the chance to immersively portray a character in an agreedupon setting (in this case, wizard school) with a set of rules for play.
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How to Conduct a Content Marketing Interview: An Essential Guide to Prepping & Interviewing Your Subjects

This post was co-written by our staff members, Tara Clapper and Hannah Darling. Giving a successful interview is not only an efficient way to generate content, but it also provides fresh material that people will genuinely want to read. As project managers with backgrounds in feature interview creation and publication, we’ve streamlined our processes for the workflow here at Express Writers.
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The Write Podcast, E19: From Freelancer to Content Development Specialist- Talking Life, LARPing and Practical Brand Storytelling with Tara Clapper

In today’s episode, I sit down with Tara Clapper, the Content Development Specialist here at Express Writers – yes, I have the honor of employing this wonderful woman! Tara has an impressive background in content marketing. She’s the founder and senior editor of The Geek Initiative, a community for women in geek culture, and worked as the Blog Editor at SEMrush before she joined my team last September.
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What’s the Difference Between Copy Editing and Developmental Editing?

When it comes to fiction, publishers, writers, and editors are well aware of the deep structural importance of story structure, description, and flow. In the era of self-publishing and the misperception of nonfiction as ‘dry’ and uninspiring, content producers do not consider developmental editing as often as they should.
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Women in Marketing: 4 Sexist Things Said to Me at Digital Marketing Conferences

Women in Marketing: 4 Sexist Things Said to Me at Digital Marketing Conferences. So last weekend at a gaming conference, a very supportive male friend asked me what kind of game I’d designed.  it’s a four hour feminist LARP (live action role playing game) about people in survival scenarios. While the events in the game themselves don’t necessarily focus on women’s issues, the design of the game enables and empowers female-identifying participants.
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Can You Be a Feminist and Work in a Customer Service Role?

When you take any sort of gig that involves sales and customer service, you’re giving your permission to put up with a certain level of poo from people. If you’re lucky (like me), you’ll end up at a reputable company that doesn’t tolerate when prospects or customers treat you in ways considered abusive.
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How To Write Cornerstone Content

I’m here with another installment of our ongoing #howtowrite series, sharing a guide to cornerstone content. When you started your first blog, did you know about cornerstone content? I didn’t. As a more informed SEO blogger, I’m now transitioning my digital property to include cornerstone content strategy.
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Take the Cyber Monday E-Commerce Website Content Readiness Test

Cyber Monday is the one of the biggest sales days of the year for most e-tailers. On Monday, November 28, e-commerce is expected to generate billions in sales in the US alone. 3 Simple Tests You Can Do to Help Your E-Comm Site Prepare for Cyber Monday. Unique product descriptions are essential to your success.
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How To Improve Your Editorial Strategy With Tara Clapper From SEMrush [ACM 009]

Creating an editorial calendar can be a challenge. How can you decide how often to post to your blog without wasting time and energy—or leaving your readers wanting for either more content or more quality? That’s the topic of today’s show: maintaining consistency and a high level of quality while publishing at the right intervals for maximum reader engagement.

About

Tara M. Clapper

Tara M. Clapper is The Geek Initiative's founder and senior editor, a content development specialist and speaker at Express Writers, former blog editor at SEMrush, and an active participant in LARP and theater. A proud geek, she has over a decade of experience in digital publishing and marketing.

A veteran of digital publishing in the Philadelphia area, she's worked with A Better World, hibu, Taylor & Francis, and Xlibris.

Tara has authored over 1,000 pieces of online content, some of which appears on notable and influential channels such as LARPing.org, Salary.com, Hello Giggles, nordiclarp.org, and New Worlds Comics.

Her topics of expertise include LARP (live action role play), geek culture, women in technology, content writing and management, small business web copy, and entertainment such as movies, graphic novels, books, video games, and comic books.

In LARPs, Tara enjoys playing characters who participate in musical groups, politics, and boffer combat.

She loves sci-fi, fantasy, and superhero movies. She's an avid fan of Marvel's Thor.

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geekinitiative.com

Skills

  • Copywriting
  • Social Media
  • Twitter Chats
  • Social Media Marketing
  • Singing
  • WordPress
  • Content Management
  • Copyediting
  • Editing
  • Web Copy
  • Content Writing
  • SEO