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Tara M. Clapper

Game Designer • Writer • Content Manager • Geek

Washington, DC

Tara M. Clapper

Tara M. Clapper lives in the world of storytelling 24/7, whether creating games or helping brands express themselves. She is The Geek Initiative's founder and publisher, an experienced content manager, and a game designer of innovative larps (live action role playing games). A proud geek, she has over fifteen years of experience in digital publishing and marketing.

Featured

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5 Unconventional Technologies from Small Businesses in the Navy SBIR / STTR Transition Program (Navy STP)

Navy FST Link to Story
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Five Online Conference Tips for Small Businesses in the Defense Industry

Due to advances in technology and the situation caused by the COVID-19 pandemic, online conferences in the defense industry are here to stay. Moving forward, we can expect more online and hybrid events (in-person events with online components) now that the industry has adapted and optimized the digital attendance experience.
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5 Brand Marketing Storytelling Techniques From Game Design and Organization

From my roles in the publishing industry, B2B SaaS marketing, and aiding small businesses in a Navy technology transfer program, storytelling has been the easiest and most cost-effective way for me to help brands stand out. According to research in 2020 and 2021*, consumers want brands that exhibit personality, positivity, and persistent support of a cause.
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PROPEL SPOTLIGHT

Propel, a Navy SBIR-funded Business, Pivots to Produce Masks During COVID-19 Pandemic. Pawtucket, R.I. Clare King, president of Propel, signed this Phase II with NAVSUP on March 19. This award coincided with the immediate need for cloth masks. The Centers for Disease Control and Prevention (CDC) now recommends wearing cloth face coverings in public places, and cloth masks are in short supply for healthcare workers and the general public.
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About Social Media and the Defense Industry

When it comes to networking in the time of COVID-19, social media is a vital means of staying connected. For many individuals and businesses operating in the landscape of the defense industry, proceeding with relationships forged on social media brings up questions and security concerns. Let’s look at some tips for safely connecting with others and evaluating connections on social media as we are forced to conduct business virtually.
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• Department of the Navy Office of Small Business Programs LinkedIn Page

If you’re a small business in the defense industry during the pandemic, you’ve probably noticed some major shifts in the way the industry has had to network. While meeting someone face-to-face and shaking their hand was formerly the best way to do business at conferences and events, virtual events are now the norm, and there are tons of them, since there is relatively low overhead involved in hosting a virtual event.
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NAVSEA SPOTLIGHT

The DoD awarded the Naval Sea Systems Command (NAVSEA) Small Business Innovation Research (SBIR) team with its SBIR/STTR Vanguard Award in September in recognition of NAVSEA’s outstanding work in FY2019. The team received the award for focusing on the Department of Navy’s (DoN’s) broader stated goal: to rapidly and adaptively procure innovative technologies from small businesses.
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Senvol Software Enhances Additive Manufacturing

In late 2020, the United States Army Research Laboratory awarded Senvol a contract for the application of the Senvol ML software. Senvol ML machine learning software enhances the ability of the user to rapidly develop or qualify additive manufacturing (AM) materials and processes. This contract is facilitated by the Advanced Manufacturing, Materials, and Processes Program (AMMP) and complements the STTR.
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Larp, COVID-19, and Post-Isolation Emotional Safety

Content warning: This post discusses COVID-19 and collective trauma. As vaccinations roll out in the United States, larp (live action role play) participants and organizers heavily debate the role of COVID-19 safety, including whether proof of vaccine and negative COVID tests are reasonable requirements.
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How to Use Zoom Breakout Rooms to Run Digital Larps and Other RPGs on Zoom

Back in the summer of 2020, I ran a multiplayer digital larp called CHARIOT over the course of a weekend. I reluctantly chose to run it over Discord because that platform allows users to see what room others are in, and they can move freely between rooms. For a sci-fi larp like CHARIOT, this was particularly relevant because both the players and characters were interfacing over a digital platform.
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The Geek Initiative Larps: Character Steering Workshop with D.D. Crawley & Tara M. Clapper

On January 2, 2021, The Geek Initiative Larps held a Character Steering workshop with D. Crawley and Tara M. Inspired by a difficult experience in a recent TGI digital larp, Tara and D.D. teamed up to broaden this discussion in a way that involved larpers, tabletop role players, and text-based roleplayers.
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What are Video Game APIs?

Most video game players have probably heard about APIs but do not know what they are or what they do. APIs are very important in the world of technology today and they have had a huge impact on almost every other industry, including video gaming. An API (Applications Programming Interface) is an interface that allows different software intermediaries to communicate and share data.

About

Tara M. Clapper

Tara M. Clapper is The Geek Initiative's founder and publisher, a professional storyteller and larp designer, former blog editor at SEMrush, and an active participant in larp. A proud geek, she has over a decade of experience in digital publishing and marketing.

A veteran of digital publishing in the Philadelphia area, she's worked with A Better World, hibu, Taylor & Francis, and Xlibris.

Tara has authored over 1,000 pieces of online content, some of which appears on notable and influential channels such as LARPing.org, Salary.com, Hello Giggles, nordiclarp.org, and New Worlds Comics.

Her topics of expertise include larp (live action role play), geek culture, women in technology, content writing and management, pets, personal health, personal finance, small business web copy, and entertainment such as movies, graphic novels, books, video games, and comic books.

In larps, Tara enjoys playing characters who participate in musical groups, politics, and boffer combat.

She loves sci-fi, fantasy, and superhero movies. She's an avid fan of Marvel's Thor.

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geekinitiative.com

Skills

  • SEO
  • Content Writing
  • Web Copy
  • Editing
  • Copyediting
  • Content Management
  • WordPress
  • Singing
  • Social Media Marketing
  • Twitter Chats
  • Social Media
  • Copywriting
  • game design