Tara M. Clapper

Writer • Editor • Speaker • Content Manager • Geek

Philadelphia, PA

Tara M. Clapper

Tara M. Clapper is The Geek Initiative's founder and senior editor, an experienced content manager, former blog editor at SEMrush, and an active participant in LARP and theater. A proud geek, she has over a decade of experience in digital publishing and marketing.



#HowToWrite Guest Blogging Content: 10 Keys

Here’s the scoop on guest blogging: Google doesn’t appreciate paid links or content published just so you can “win” a link. However, if your guest post is informative, genuine, and helpful, including a relevant link back to your website is a great way to improve your exposure and relevance. It no longer results in the skyrocketing SEO as it did before Google started evaluating placed links more thoroughly.

Writing for Diversity: How to Attract and Connect With a Diverse Audience

Writing for a diverse audience is a marketing challenge. Use these helpful strategies to connect with minority audiences and customers for your business.

How to Create Content Marketing Interviews with Tara M. Clapper @irishtara #VCBuzz

Doing interviews with niche influencers is a great way to promote your site, but not many publishers can still do that right. Today we’ll learn some tricks: Interviews as a powerful content marketing tactic! ***Please sign in here to follow the chat -> Clapper @irishtara is content development specialist at @ExpWriters and senior editor at @RollForGeekInit.

How I Explored External Validation Through Transformative Role Play at New World Magischola

Run 5 (Second Semester) of New World Magischola was the most transformative role playing experience of my decade-long LARPing career. While I went into the game as prepared as possible for an intense, dark plot and a romantic story ending in heartbreak, my primary game experience revolved around internal and external validation and the availability of choices in a world without sexism.

DC vs. Marvel: A Digital Marketing Showdown

DC and Marvel are “The Big Two” in comic books. Now that geek is chic and comic book movies and TV shows are popular, the rivalry between these companies intrigues a large audience – and marketers should pay attention. From exclusive cover releases to live tweeting TV shows and making announcements at fan conventions, these giants know what they’re doing when it comes to marketing.

How to Create a Preliminary Buyer Persona With Facebook Insights and Google Analytics

By combining the powers of Facebook Insights and Google Analytics, you can determine some basic demographic and affinity data and use it to create a preliminary buyer persona. While you’ll want to pull other sources of data (if available) to determine your buyer persona, Facebook and Google Analytics are great places to start.

Case Study: I Merged My Accounts With a ‘Twitter Wedding’

When I started working at SEMrush a year ago, I made a new Twitter handle and promptly began engaging influencers and participating in #semrushchat and other Twitter chats. It made a lot of sense: as a reflection of an established and respected brand, I wanted to present myself in the most professional manner possible.



The Write Podcast, E19: From Freelancer to Content Development Specialist- Talking Life, LARPing and Practical Brand Storytelling with Tara Clapper

In today’s episode, I sit down with Tara Clapper, the Content Development Specialist here at Express Writers – yes, I have the honor of employing this wonderful woman! Tara has an impressive background in content marketing. She’s the founder and senior editor of The Geek Initiative, a community for women in geek culture, and worked as the Blog Editor at SEMrush before she joined my team last September.

Tara Clapper

Clapper is a content development specialist at Express Writers, where she focuses on connecting clients with copy that fits their needs. Tara lives a life of storytelling constantly - when she's not helping brands realize their stories through effective content and copy, she's blogging or speaking about it.

Love, Longing, and Ancestry: Interview with ‘Kurt Seyit ve Şura’ Author Nermin Bezmen

If you’ve known it, you’re fortunate: a love that never ends, even when you’re torn apart by careers or distance or life circumstances – possibly even surviving the end of the relationship itself. This describes “Seyt and Shura” (“Kurt Seyit ve Şura”), a Turkish television drama exploring the lives of a Russian aristocrat and a Turkish soldier from Crimea loyal to the tsar.

PODCAST: The Power of Storytelling with Tara Clapper

Your company needs a story, a background. How to find one and build the content strategy explains Tara Clapper. Tara is a prolific content creator and an accomplished editor, having written and edited thousands of blog posts, small business websites, and other inbound marketing content. Tara enjoys blogging about quality copywriting, content management, corporate culture, personal branding, and networking.


Tara M. Clapper

Tara M. Clapper is The Geek Initiative's founder and senior editor, a professional storyteller and LARP marketer, former blog editor at SEMrush, and an active participant in LARP and theater. A proud geek, she has over a decade of experience in digital publishing and marketing.

A veteran of digital publishing in the Philadelphia area, she's worked with A Better World, hibu, Taylor & Francis, and Xlibris.

Tara has authored over 1,000 pieces of online content, some of which appears on notable and influential channels such as,, Hello Giggles,, and New Worlds Comics.

Her topics of expertise include LARP (live action role play), geek culture, women in technology, content writing and management, small business web copy, and entertainment such as movies, graphic novels, books, video games, and comic books.

In LARPs, Tara enjoys playing characters who participate in musical groups, politics, and boffer combat.

She loves sci-fi, fantasy, and superhero movies. She's an avid fan of Marvel's Thor.



  • Copywriting
  • Social Media
  • Twitter Chats
  • Social Media Marketing
  • Singing
  • WordPress
  • Content Management
  • Copyediting
  • Editing
  • Web Copy
  • Content Writing
  • SEO