Tara M. Clapper

Game Designer • Writer • Content Manager • Geek

Washington, DC

Tara M. Clapper lives in the world of storytelling 24/7, whether creating games or helping brands express themselves. She is The Geek Initiative's founder and publisher, an experienced content manager, and a game designer of innovative larps (live action role playing games). A proud geek, she has over fifteen years of experience in digital publishing and marketing.

Tara M. Clapper

Game Designer • Writer • Content Manager • Geek

Washington, DC

Tara Clapper
Clapper is a content development specialist at Express Writers, where she focuses on connecting clients with copy that fits their needs. Tara lives a life of storytelling constantly - when she's not helping brands realize their stories through effective content and copy, she's blogging or speaking about it.
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Love, Longing, and Ancestry: Interview with ‘Kurt Seyit ve Şura’ Author Nermin Bezmen
If you’ve known it, you’re fortunate: a love that never ends, even when you’re torn apart by careers or distance or life circumstances – possibly even surviving the end of the relationship itself. This describes “Seyt and Shura” (“Kurt Seyit ve Şura”), a Turkish television drama exploring the lives of a Russian aristocrat and a Turkish soldier from Crimea loyal to the tsar.
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PODCAST: The Power of Storytelling with Tara Clapper
Your company needs a story, a background. How to find one and build the content strategy explains Tara Clapper. Tara is a prolific content creator and an accomplished editor, having written and edited thousands of blog posts, small business websites, and other inbound marketing content. Tara enjoys blogging about quality copywriting, content management, corporate culture, personal branding, and networking.
Infographic: A Timeline History of Google’s Major SEO Content Updates (An Actionable Retrospective for Users, Publishers, and Content Creators)
This post has been updated by our team May 2017. Our Content Development Specialist, Tara Clapper authored the updates. Infographic: A Timeline History of Google’s Major SEO Content Updates (An Actionable Retrospective for Users, Publishers, and Content Creators) We’re used to Google updates and announcements now, but do you recall the old days of improved search?
https://brand24.com/blog/podcast-the-power-of-storytelling-with-tara-clapper/
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#ContentWritingChat Recap: Using Storytelling & Other Tactics for Successful Personal Branding in Content Marketing with Tara Clapper
In our latest #ContentWritingChat, we talked all about storytelling and personal branding. If you’re ready to take your personal brand to the next level, this is the chat for you. Keep reading for the recap! #ContentWritingChat Recap: Using Storytelling & Other Tactics for Successful Personal Branding in Content Marketing.
How to Conduct a Content Marketing Interview: An Essential Guide to Prepping & Interviewing Your Subjects
This post was co-written by our staff members, Tara Clapper and Hannah Darling. Giving a successful interview is not only an efficient way to generate content, but it also provides fresh material that people will genuinely want to read. As project managers with backgrounds in feature interview creation and publication, we’ve streamlined our processes for the workflow here at Express Writers.
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How To Improve Your Editorial Strategy With Tara Clapper From SEMrush [ACM 009]
Creating an editorial calendar can be a challenge. How can you decide how often to post to your blog without wasting time and energy—or leaving your readers wanting for either more content or more quality? That’s the topic of today’s show: maintaining consistency and a high level of quality while publishing at the right intervals for maximum reader engagement.
Women in Marketing: 4 Sexist Things Said to Me at Digital Marketing Conferences
Women in Marketing: 4 Sexist Things Said to Me at Digital Marketing Conferences. So last weekend at a gaming conference, a very supportive male friend asked me what kind of game I’d designed. it’s a four hour feminist LARP (live action role playing game) about people in survival scenarios. While the events in the game themselves don’t necessarily focus on women’s issues, the design of the game enables and empowers female-identifying participants.
Can You Be a Feminist and Work in a Customer Service Role?
When you take any sort of gig that involves sales and customer service, you’re giving your permission to put up with a certain level of poo from people. If you’re lucky (like me), you’ll end up at a reputable company that doesn’t tolerate when prospects or customers treat you in ways considered abusive.
What’s the Difference Between Copy Editing and Developmental Editing?
When it comes to fiction, publishers, writers, and editors are well aware of the deep structural importance of story structure, description, and flow. In the era of self-publishing and the misperception of nonfiction as ‘dry’ and uninspiring, content producers do not consider developmental editing as often as they should.
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Social Trends: What does it take to create a remarkable industry blog?
Many small businesses and startups are out there to solve the content puzzle. How do they create a remarkable industry blog that positions them as thought leaders? It’s neither easy, nor coincidental how some blogs take off and carve in niche in their industry. If you’re wondering about this for your brand and business, this episode of the Social Trends Show is for you.
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What is LARP & 7 Ways It Made Me a Better Brand Storyteller
Like most writers and many content marketers, I’ve been a natural storyteller my entire life. Even as a recent college grad at a self-publishing company, I realized the thrill in completing and marketing work – especially when a long-term success pays off. Each media – theater, collaborative writing, formal scholarship – has taught me something new about storytelling, but LARP is the culmination of these skills.
5 Key Tips for Managing a Growing Blog
Blogging is all about persistence, and if you keep at it, you’ll eventually experience growth. If you provide valuable insights on an industry, product, or any other relatable aspect of life, you’ll probably notice some growth over time. But as your blog and related correspondence starts to demand more of your time, how do you decide when to expand, and how do you cope with the growth?
How to Create Blog Posts Your Readers Really Want
In this free webinar, learn how to create useful, informative content that draws readers to your blog. With two helpful tools, AnswerThePublic and SEMrush, you can find out exactly what people want to know about your niche topic, determine what keywords and phrases will draw them to your site, and create the most useful and engaging content for your audience.
There’s a Wizard School in England: All About LARPing at Bothwell
Hey, LARPers and wannabe wizards: there’s a new wizard school in town – in England, specifically, and it’s called Bothwell School of Witchcraft. Spoiler alert: if you’re interested in falconry and able to be in England from August 11-13, 2017, this might be the LARP for you. For those new to this type of experience, LARP (live action role play, often known as LRP or live role play in the United Kingdom), provides participants with the chance to immersively portray a character in an agreedupon setting (in this case, wizard school) with a set of rules for play.

About

Tara M. Clapper

SEO

Content Writing

Web Copy

Editing

Copyediting

Content Management

WordPress

Singing

Social Media Marketing

Twitter Chats

Social Media

Copywriting

game design

Tara M. Clapper is The Geek Initiative's founder and publisher, a professional storyteller and larp designer, former blog editor at SEMrush, and an active participant in larp. A proud geek, she has over a decade of experience in digital publishing and marketing.

A veteran of digital publishing in the Philadelphia area, she's worked with A Better World, hibu, Taylor & Francis, and Xlibris.

Tara has authored over 1,000 pieces of online content, some of which appears on notable and influential channels such as LARPing.org, Salary.com, Hello Giggles, nordiclarp.org, and New Worlds Comics.

Her topics of expertise include larp (live action role play), geek culture, women in technology, content writing and management, pets, personal health, personal finance, small business web copy, and entertainment such as movies, graphic novels, books, video games, and comic books.

In larps, Tara enjoys playing characters who participate in musical groups, politics, and boffer combat.

She loves sci-fi, fantasy, and superhero movies. She's an avid fan of Marvel's Thor.